TECSCU

Background

TECSCU (Teacher Education Council of State Colleges and Universities) is a national council for higher education teaching professionals. The mission of TECSCU is to advance and enhance high quality educator preparation within comprehensive public colleges and universities. In doing so, the organization significantly contributes to the enrichment of P-12 education and the core values of our diverse, democratic society. TECSCU is the distinct national voice on matters of importance to educator preparation programs at public colleges and universities. TECSCU strives to advance access to and the quality of public educator preparation; and to illuminate the significance of public educator preparation programs.

TECSCU Website

Goals and Objectives

The original TECSCU website was dated with limited mobile functionality and was difficult to navigate. These were the main front-end issues that needed to be addressed, but one of the biggest reasons for the update was to make the back-end more functional. There was minimal access to update the website and the client needed an easy and accessible interface to do so.

Creative Strategy

The website needed to be professional and not overly designed but also have a pleasant and modern feel. The previous website was dated and difficult to use which was vastly improved in the new version. Mobile capabilities were added which also greatly increased usability. The requirements were achieved through simplistic, modern design and functionality for the target audience. Additionally, the website was set up with a new content management system (CMS) to allow easy access for updates for the client.